Background Note | HBS Case Collection | November 1976 (Revised November 1980)

A Brief Note on Social Motives

by John J. Gabarro


Briefly describes in management terms the three social motives: Need for achievement; need for power; need for affiliation. Also briefly reviews the implications of the work of David McClelland, David Winters, and others for motivation within organizational settings. The power motive is described in terms of both "personalized power" and "socialized power."

Keywords: Motivation and Incentives;


Gabarro, John J. "A Brief Note on Social Motives." Harvard Business School Background Note 477-053, November 1976. (Revised November 1980.)