| HBS Case Collection
(Revised November 1980)
A Brief Note on Social Motives
Briefly describes in management terms the three social motives: Need for achievement; need for power; need for affiliation. Also briefly reviews the implications of the work of David McClelland, David Winters, and others for motivation within organizational settings. The power motive is described in terms of both "personalized power" and "socialized power."
Keywords: Motivation and Incentives;