Book | 1985

Marketing Management: Readings from Theory to Practice

by B. P. Shapiro, R. J. Dolan and J. A. Quelch

Keywords: Marketing; Management; Theory; Practice;

Citation:

Shapiro, B. P., R. J. Dolan, and J. A. Quelch. Marketing Management: Readings from Theory to Practice. Homewood, IL: Richard D. Irwin, 1985.