Book | 1985

Marketing Management: Principles, Analysis and Applications

by B. P. Shapiro, R. J. Dolan and J. Quelch

Keywords: Marketing; Management; Theory;

Citation:

Shapiro, B. P., R. J. Dolan, and J. Quelch. Marketing Management: Principles, Analysis and Applications. Homewood, IL: Richard D. Irwin, 1985.