Article | Asian Journal of Marketing | 2005

Thai Firms' Adaptations Following the Asian Economic Crisis: Market Orientation, Innovativeness and Organizational Culture Five Years After"

by Rohit Deshpandé and John U. Farley

Keywords: Business Ventures; Financial Crisis; Markets; Innovation and Invention; Organizational Culture; Thailand;

Citation:

Deshpandé, Rohit, and John U. Farley. Thai Firms' Adaptations Following the Asian Economic Crisis: Market Orientation, Innovativeness and Organizational Culture Five Years After"." Asian Journal of Marketing 11, no. 1 (2005).