Article | Harvard Business Review | April 2003

R&D Comes to Services: Bank of America's Pathbreaking Experiments

by S. Thomke

Keywords: Research and Development; Banking Industry;

Citation:

Thomke, S. "R&D Comes to Services: Bank of America's Pathbreaking Experiments." Harvard Business Review 81, no. 4 (April 2003). (Translated into German and reprinted in Harvard Business Manager (July 2003))