Book | 2004

Collaborative Customer Relationship Management: Taking CRM to the Next Level

by Alexander H. Kracklauer, Daniel Quinn Mills and Dirk Seifert

Keywords: Cooperation; Customer Relationship Management;

Citation:

Kracklauer, Alexander H., Daniel Quinn Mills, and Dirk Seifert. Collaborative Customer Relationship Management: Taking CRM to the Next Level. Berlin: Springer-Verlag, 2004.