| HBS Case Collection
(Revised December 2001)
Jollibee Foods Corporation (A): International Expansion
Noli Tingzon, newly-appointed international division VP at Jollibee, the Philippines-based hamburger chain, is faced with the challenge of expanding fast food operations in Asia in the face of stiff competition. The case describes Jollibee's six-year international expansion history and the lessons the company has learned. Against this background, Noli must decide among expansion opportunities in New Guinea, Hong Kong, and California.
Keywords: Organizational Change and Adaptation;
Motivation and Incentives;
Food and Beverage Industry;