Article | Cornell Hotel and Restaurant Administration Quarterly | June 2001

The Potential Downside of Bundling: How Packaging Services Can Hurt Consumption

by John T. Gourville and Dilip Soman

Keywords: Customers;

Citation:

Gourville, John T., and Dilip Soman. "The Potential Downside of Bundling: How Packaging Services Can Hurt Consumption." Cornell Hotel and Restaurant Administration Quarterly 42, no. 3 (June 2001): 29–37.