Article | Marketing Letters | July 2003

The Effects of Monetary Magnitude and Level of Aggregation on the Temporal Framing of Price

by John T. Gourville

Keywords: Price;

Citation:

Gourville, John T. "The Effects of Monetary Magnitude and Level of Aggregation on the Temporal Framing of Price." Marketing Letters 14, no. 2 (July 2003): 125–135.