| HBS Case Collection
(Revised from original 1998 version)
Viacom, Inc.: Carpe Diem (Condensed)
Viacom has built a powerful position in the global entertainment industry through skillful and bold acquisitions. Now its expansion is challenged by the moves of Rupert Murdoch's News Corp. Different businesses within Viacom have contradictory positions on how to deal with major opportunities and how Viacom top management should manage the decision-making process.
Cost vs Benefits;
Entertainment and Recreation Industry;
Bower, Joseph L., and Thomas R. Eisenmann. "Viacom, Inc.: Carpe Diem (Condensed)." Harvard Business School Case 398-086, March 1998. (Revised from original January 1998 version.)