Article | Managing Service Quality | 2002
by James L. Heskett
Keywords: Customer Satisfaction;
Citation:
Heskett, James L. "Beyond Customer Loyalty." Managing Service Quality 12, no. 6 (2002).
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Supplement | HBS Case Collection | 2013 (Revised from original 2013 version)
Shouldice Hospital Limited (B)
James Heskett and Roger Hallowell
Keywords: hospital; hernia; surgery;
Case | HBS Case Collection | 2013 (Revised from original 2010 version)
Southwest Airlines: In a Different World
James L. Heskett and W. Earl Sasser Jr.
Keywords: Decision Choices and Conditions; Service Delivery; Service Operations; Organizational Culture; Competitive Strategy; Air Transportation Industry; New York (city, NY);
Teaching Note | HBS Case Collection | 2013
Shouldice Hospital (B) (TN)
James Heskett