Publications
Publications
- October 1997
- HBS Case Collection
Paula Morton
By: Hugo Uyterhoeven, Inna Feyns, Sean D. Keohane and Linda LaGorga
Abstract
An MBA student is offered a job to turn around a publishing company with little chance of survival. The student is between her first and second year at Harvard Business School (HBS). The case describes both her management philosophy and the actions taken. The document is based on a field report submitted by three MBA students in 1996.
Keywords
Management; Information Publishing; Adoption; Leadership Development; Business or Company Management; Management Teams; Theory; Publishing Industry
Citation
Uyterhoeven, Hugo, Inna Feyns, Sean D. Keohane, and Linda LaGorga. "Paula Morton." Harvard Business School Case 398-037, October 1997.