Conference Presentation | 01 Apr 2002

To Beta or Not to Beta?: The Pedagogy and Execution of a Web-based New Product Development Exercise

by Andrew McAfee and Alan MacCormack

Keywords: Product Development; Online Technology; Web;

Citation:

McAfee, Andrew, and Alan MacCormack. "To Beta or Not to Beta?: The Pedagogy and Execution of a Web-based New Product Development Exercise." Paper presented at the Production and Operations Management Society Annual Conference, San Francisco, April 01, 2002.