Report | 1993

Relationships Between Providers and Users of Market Research: The Role of Personal Trust

by Rohit Deshpandé, G. Zaltman and C Moorman

Keywords: Marketing; Research; Trust; Relationships;

Citation:

Deshpandé, Rohit, G. Zaltman, and C Moorman. "Relationships Between Providers and Users of Market Research: The Role of Personal Trust." Report, Marketing Science Institute, January 1993.