| HBS Case Collection
(Revised from original 1996 version)
NutraSweet in China (A)
Eve Stacey, a recent Harvard MBA, has the challenging task of evaluating the market opportunity for NutraSweet in China. She must decide how best to develop the market for the product in China. May be used with NutraSweet in China (B).
Keywords: Marketing Strategy;
Yoshino, Michael Y., and Carin-Isabel Knoop. "NutraSweet in China (A)." Harvard Business School Case 397-029, October 2003. (Revised from original August 1996 version.)