Case | HBS Case Collection | August 1996 (Revised October 2003)

NutraSweet in China (A)

by Michael Y. Yoshino and Carin-Isabel Knoop

Abstract

Eve Stacey, a recent Harvard MBA, has the challenging task of evaluating the market opportunity for NutraSweet in China. She must decide how best to develop the market for the product in China. May be used with NutraSweet in China (B).

Keywords: Marketing Strategy; Product Launch; Product; Familiarity; Commercialization; China;

Citation:

Yoshino, Michael Y., and Carin-Isabel Knoop. "NutraSweet in China (A)." Harvard Business School Case 397-029, August 1996. (Revised October 2003.)