Article | Marketing Science | fall 2002

How Much Does the Market Value an Improvement in a Product Attribute?

by Elie Ofek and V. Srinivasan

Keywords: Markets; Value; Product;

Citation:

Ofek, Elie, and V. Srinivasan. "How Much Does the Market Value an Improvement in a Product Attribute?" Marketing Science 21, no. 4 (fall 2002): 398–411.