Article | Marketing Science | fall 2002

How Much Does the Market Value an Improvement in a Product Attribute?

by Elie Ofek and V. Srinivasan
 

Keywords: Markets; Value; Product;

Format: Print 14 pages Find at Harvard

Citation:

Ofek, Elie, and V. Srinivasan. "How Much Does the Market Value an Improvement in a Product Attribute?" Marketing Science 21, no. 4 (fall 2002): 398–411.

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Elie Ofek
T.J. Dermot Dunphy Professor of Business Administration
Marketing

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