Case | HBS Case Collection | March 1996 (Revised January 1997)

Scott Cook and Intuit

by James L. Heskett


Scott Cook has just learned that Microsoft has withdrawn its $2 billion offer for his company Intuit. Because of his company's prospects, he is elated. But he now must decide the direction in which to take his company while continuing to focus on the formula of marketing research, customer service, and new product development that has made Intuit successful.

Keywords: Customer Relationship Management; Entrepreneurship; Business or Company Management; Marketing Strategy; Product Development;


Heskett, James L. "Scott Cook and Intuit." Harvard Business School Case 396-282, March 1996. (Revised January 1997.)