| HBS Case Collection
The Motivation for Creativity in Organizations
People will be most creative when they feel motivated primarily by the interest, enjoyment, satisfaction, and challenge of the work itself--when they are driven by a deep involvement in their work and a passion for it. This note describes the ways in which creativity can be stimulated by this intrinsic motivation, and by certain forms of extrinsic motivation, such as rewards that signal competence or support future achievement. Managerial implications are discussed.
Keywords: Compensation and Benefits;
Motivation and Incentives;