Case | HBS Case Collection | November 1995 (Revised December 2013)

Luna Pen (A)

by Kathleen L. McGinn and Michael A. Wheeler

Abstract

Discusses the negotiation of a possible trademark infringement involving a German conglomerate and a Taiwanese trading firm.

Keywords: Strategy; Law; Negotiation Tactics; Decision Choices and Conditions; Gender Characteristics; Culture; Trademarks; Power and Influence; Germany; Taiwan;

Citation:

McGinn, Kathleen L., and Michael A. Wheeler. "Luna Pen (A)." Harvard Business School Case 396-156, November 1995. (Revised December 2013.)