Case | HBS Case Collection | 2005 (Revised from original 1995 version)
by Kathleen L. McGinn and Michael A. Wheeler
Discusses the negotiation of a possible trademark infringement involving a German conglomerate and a Taiwanese trading firm.
Keywords: Decision Choices and Conditions; Gender Characteristics; Trademarks; Law; Negotiation Tactics; Power and Influence; Culture; Strategy; Taiwan; Germany;
Citation:
McGinn, Kathleen L., and Michael A. Wheeler. "Luna Pen (A)." Harvard Business School Case 396-156, February 2005. (Revised from original November 1995 version.)
Case | HBS Case Collection | 2000 (Revised from original 1996 version)
Luna Pen (D)
Kathleen L. McGinn and Michael A. Wheeler
Keywords: Taiwan; Germany;
Supplement | HBS Case Collection | 2002 (Revised from original 1995 version)
Luna Pen (B)
Keywords: Performance Evaluation; Negotiation Tactics; Decisions; Strategy; Gender Characteristics; Culture; Power and Influence; Germany; Taiwan;
View Profile »View Publications »
Article | Harvard Business Review | January–February 2013
Negotiating with Emotion
Kimberlyn Leary, Julianna Pillemer and Michael Wheeler
Article | Negotiation Journal | January 2013
The Fog of Negotiation: What Negotiators Can Learn from Military Doctrine
Michael A. Wheeler
Keywords: negotiation; Negotiation;
Working Paper | HBS Working Paper Series | 2012
An Outside-Inside Evolution in Gender and Professional Work
Lakshmi Ramarajan, Kathleen McGinn and Deborah Kolb
Keywords: gender; professional service firms; social institutions; organizational learning;