Case | HBS Case Collection | 2005 (Revised from original 1995 version)

Luna Pen (A)

by Kathleen L. McGinn and Michael A. Wheeler

Abstract

Discusses the negotiation of a possible trademark infringement involving a German conglomerate and a Taiwanese trading firm.

Keywords: Decision Choices and Conditions; Gender Characteristics; Trademarks; Law; Negotiation Tactics; Power and Influence; Culture; Strategy; Taiwan; Germany;

Citation:

McGinn, Kathleen L., and Michael A. Wheeler. "Luna Pen (A)." Harvard Business School Case 396-156, February 2005. (Revised from original November 1995 version.)