Case | HBS Case Collection | November 1995 (Revised February 2017)

Luna Pen (A)

by Kathleen McGinn and Michael Wheeler


Discusses the negotiation of a possible trademark infringement involving a German conglomerate and a Taiwanese trading firm.

Keywords: Strategy; Law; Negotiation Tactics; Decision Choices and Conditions; Gender; Culture; Trademarks; Power and Influence; Germany; Taiwan;


McGinn, Kathleen, and Michael Wheeler. "Luna Pen (A)." Harvard Business School Case 396-156, November 1995. (Revised February 2017.)