Case | HBS Case Collection | September 1995


by Michael Y. Yoshino, Jean-Pierre Jeannet and Carin-Isabel Knoop


Ares Serono, a medium-size Swiss pharmaceutical company, is the global leader in the field of fertility drugs. The company has successfully transformed into one of the very few biotech firms in Europe. The case treats a set of major strategic and organizational challenges facing a new CEO.

Keywords: Geographic Location; Globalized Firms and Management; Asset Management; Balance and Stability; Expansion; Market Platforms; Leadership Development; Health Care and Treatment; Transformation; Family Business; Problems and Challenges; Pharmaceutical Industry; Biotechnology Industry; Switzerland; Europe;


Yoshino, Michael Y., Jean-Pierre Jeannet, and Carin-Isabel Knoop. "Ares-Serono." Harvard Business School Case 396-035, September 1995.