Case | HBS Case Collection | 1995
by Michael Y. Yoshino, Jean-Pierre Jeannet and Carin-Isabel Knoop
Ares Serono, a medium-size Swiss pharmaceutical company, is the global leader in the field of fertility drugs. The company has successfully transformed into one of the very few biotech firms in Europe. The case treats a set of major strategic and organizational challenges facing a new CEO.
Keywords: Geographic Location; Globalized Firms and Management; Asset Management; Balance and Stability; Expansion; Market Platforms; Leadership Development; Health Care and Treatment; Transformation; Family Business; Problems and Challenges; Pharmaceutical Industry; Biotechnology Industry; Switzerland; Europe;
Citation:
Yoshino, Michael Y., Jean-Pierre Jeannet, and Carin-Isabel Knoop. "Ares-Serono." Harvard Business School Case 396-035, September 1995.
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Teaching Note | HBS Case Collection | 2013
Mutti Spa
Jose B. Alvarez, Carin-Isabel Knoop, Aldo Sesia and Mary Shelman
Keywords: Agribusiness; brands and branding; food; Brands and Branding; Food and Beverage Industry; Italy;
Domaines Barons de Rothschild (Lafite): Plus ça change... (TN)
Ray A. Goldberg, Arthur I. Segel, Elie Ofek and Carin-Isabel Knoop
Case | HBS Case Collection | 2013 (Revised from original 2012 version)
Domaines Barons de Rothschild (Lafite): Plus ça change…