Case | HBS Case Collection | 1995 (Revised from original version)
by Michael Y. Yoshino and Thomas W. Malnight
Describes Citibank's worldwide operations, which include activities in developing and developed markets. The bank's structure also varies across markets and regions, varying from autonomous national affiliates to an industry/product-based structure in its domestic U.S. market. While the bank has an existing organization for handling large multinational customers with significant operations (and thus business) in multiple regions, the bank is considering how also to serve local customers who are in the process of expanding to more than one region.
Keywords: Customer Focus and Relationships; Global Range; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; SWOT Analysis; Emerging Markets; Banking Industry; United States;
Citation:
Yoshino, Michael Y., and Thomas W. Malnight. "Citibank: Global Customer Management." Harvard Business School Case 395-142, October 1995. (Revised from original January 1995 version.)
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Case | HBS Case Collection | 2012 (Revised from original 2011 version)
Heavy Metal (A): Baosteel Enters Brazil
Regina M. Abrami and Iacob Koch-Weser
Keywords: global business; foreign direct investment; China; developing countries; Latin America; industrial development; strategy and execution; analysis; industrial analysis; heavy industry; country analysis; Brazil; economic analysis; natural resources; infrastructure; planning; capacity planning; contingency planning; demand planning; competition; core competencies; corporate strategy; strategic positioning; five forces; bargaining power of suppliers; Globalization; Government and Politics; Policy; Emerging Markets; Foreign Direct Investment; Mining; Steel Industry; Mining Industry; China; Brazil;
Case | HBS Case Collection | 2012
Goldwind USA: Chinese Wind in the Americas
Keywords: foreign direct investment; cross-cultural relations; environmental regulation; international management; financial strategy; emerging technologies; sourcing; customer relations; Foreign Direct Investment; Renewable Energy; Cross-Cultural and Cross-Border Issues; Governing Rules, Regulations, and Reforms; Financial Strategy; Decision Choices and Conditions; Energy Industry; China; Chicago;
Supplement | HBS Case Collection | 2011
Heavier Metal (B): Baosteel Struggles in Brazil
Keywords: Metals and Minerals; Steel Industry; Brazil;