Publications
Publications
- December 1994 (Revised May 2008)
- HBS Case Collection
Jensen Shoes: Jane Kravitz's Story
Abstract
Jane Kravitz (Caucasian female), strategic product manager, and Lyndon Twitchell (African American male), a member of her staff at Jensen Shoes, a successful producer and marketer of casual, athletic, and children's footwear, are assigned to new positions and to each other at the start of the story. Presents their very different points of view on their first couple of months working together. Can be taught in a variety of ways: with all students receiving both cases; half receiving one and half receiving the other; or a third of the class receiving both, one third receiving one, and one third receiving the other (as is appropriate). Should be used with Jenson Shoes: Lyndon Twitchell's Story.
Keywords
Prejudice and Bias; Race Characteristics; Attitudes; Personal Development and Career; Performance Evaluation; Gender Characteristics; Apparel and Accessories Industry
Citation
Gentile, Mary C., and Pamela J. Maus. "Jensen Shoes: Jane Kravitz's Story." Harvard Business School Case 395-120, December 1994. (Revised May 2008.)