Working Paper | HBS Working Paper Series | 1997

Culture, Customers, and Contemporary Communism: Vietnamese Marketing Management

by Rohit Deshpandé and John U. Farley

Citation:

Deshpandé, Rohit, and John U. Farley. "Culture, Customers, and Contemporary Communism: Vietnamese Marketing Management." Harvard Business School Working Paper, No. 98-028, September 1997.