| HBS Case Collection
(Revised January 1997)
This Case Sucks: Beavis, Butt-head, and TV Content (A)
Beginning in 1992, "Beavis and Butt-head," an animated series on MTV about two uncivilized teenaged misfits, became both a runaway popular sensation and the symbol of a heated national debate about violent and inappropriate programming on television. Especially after the show was blamed for inspiring a five-year-old to set a fire that killed his younger sister, the controversy posed difficult decisions both for MTV's parent company, Viacom, and for advertisers, including some of America's biggest.
Decision Choices and Conditions;
Outcome or Result;
Entertainment and Recreation Industry;