Background Note | HBS Case Collection | August 1994

Note on Entering Foreign Markets: Opportunities for Smaller U.S. Companies

by Norman A. Berg and James Weber

Abstract

Designed specifically for the smaller U.S.-based company; provides a brief overview of the various means by which such companies can enter foreign markets and the sources of information and assistance, principally on exporting, available to them.

Keywords: Trade; Information; Management; Market Entry and Exit; Distribution; United States;

Citation:

Berg, Norman A., and James Weber. "Note on Entering Foreign Markets: Opportunities for Smaller U.S. Companies." Harvard Business School Background Note 395-034, August 1994.