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Background Note
| HBS Case Collection
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1994
Note on Entering Foreign Markets: Opportunities for Smaller U.S. Companies
by
Norman A. Berg and James Weber
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Abstract
Designed specifically for the smaller U.S.-based company; provides a brief overview of the various means by which such companies can enter foreign markets and the sources of information and assistance, principally on exporting, available to them.
Keywords: Trade;
Information;
Management;
Market Entry and Exit;
Distribution;
United States;