Case | HBS Case Collection | August 1994 (Revised October 1996)

MicroFridge

by Norman A. Berg and James Weber

Abstract

MicroFridge, a five-year-old, $12 million company based in Sharon, Mass., develops and sells a unique, combination compact refrigerator and microwave oven. All of the manufacturing is done for it by Sanyo in various overseas locations. The founder and president believes the potential market for his product is an estimated 5 million homes in the "home away from home" market.

Keywords: Production; Competitive Strategy; Entrepreneurship; Business Startups; Supply Chain Management; Cross-Cultural and Cross-Border Issues; Consumer Products Industry; Massachusetts;

Citation:

Berg, Norman A., and James Weber. "MicroFridge." Harvard Business School Case 395-027, August 1994. (Revised October 1996.)