Case | HBS Case Collection | August 1994 (Revised January 1999)

Taco Bell Corporation (Abridged Update)

by James L. Heskett


Taco Bell's management has developed plans to establish 100,000 points of service for its fast food business. Clearly, this will require significantly different approaches to management and organization.

Keywords: Business Plan; Growth and Development Strategy; Service Delivery; Organizations; Food and Beverage Industry;


Heskett, James L. "Taco Bell Corporation (Abridged Update)." Harvard Business School Case 395-010, August 1994. (Revised January 1999.)