Article | Journal of Service Research | August 2002

Seven Barriers to Customer Equity Management

by D. Bell, J. Deighton, W. J. Reinartz, R. T. Rust and G. Swartz

Keywords: Equity; Management;

Citation:

Bell, D., J. Deighton, W. J. Reinartz, R. T. Rust, and G. Swartz. "Seven Barriers to Customer Equity Management." Journal of Service Research 5, no. 1 (August 2002): 77–85.