Article | Journal of Service Research | August 2002

Toward an Individual Customer Profitability Model: A Segment-Based Approach

by B. Libai, D. Narayandas and C. Humby

Keywords: Customers; Profit;

Citation:

Libai, B., D. Narayandas, and C. Humby. "Toward an Individual Customer Profitability Model: A Segment-Based Approach." Journal of Service Research 5, no. 1 (August 2002): 69–76.