Publications
Publications
- July 1993 (Revised June 1994)
- HBS Case Collection
Phil Knight Managing NIKE's Transformation
By: Hugo Uyterhoeven
Abstract
Describes Nike's responses to market and competitive challenges as well as its attempts at an organizational transformation from unstructured entrepreneurial management to more formalized, professional management. Focuses on Phil Knight's leadership role.
Keywords
Entrepreneurship; Leadership; Managerial Roles; Organizational Change and Adaptation; Problems and Challenges; Competition
Citation
Uyterhoeven, Hugo. "Phil Knight Managing NIKE's Transformation." Harvard Business School Case 394-012, July 1993. (Revised June 1994.)