Publications
Publications
- April 1993 (Revised September 1996)
- HBS Case Collection
ABB Deutschland (A)
By: Hugo Uyterhoeven
Abstract
Describes Europe's most famous postwar multinational merger between Asea of Sweden and Brown Boveri of Switzerland. Gives background on both companies and focuses particularly on BBC's geographic organization, its corporate culture, and the relationship between its large German subsidiary and its Swiss parent. ABB's new policies, in terms of strategy, organization behavior, and financial targets, are portrayed. Against this backdrop, the new head of ABB Germany sets a five fold profit improvement target.
Keywords
Mergers and Acquisitions; Business Subsidiaries; Corporate Governance; Organizational Culture; Problems and Challenges; Relationships; Behavior; Business Strategy; Sweden; Switzerland
Citation
Uyterhoeven, Hugo. "ABB Deutschland (A)." Harvard Business School Case 393-130, April 1993. (Revised September 1996.)