Article | Markt: Journal für Marketing | 2001

Online-Marketing-Controlling

by Alexander Kracklauer, D. Quinn Mills, Olaf Passenheim and Dirk Seifert

Keywords: Online Technology; Marketing;

Citation:

Kracklauer, Alexander, D. Quinn Mills, Olaf Passenheim, and Dirk Seifert. "Online-Marketing-Controlling." Markt: Journal für Marketing 40, no. 4 (2001): 151–158.