|
Article
| Markt: Journal für Marketing
|
2001
Online-Marketing-Controlling
by
Alexander Kracklauer, D. Quinn Mills, Olaf Passenheim and Dirk Seifert
|
Keywords: Online Technology;
Marketing;
Citation:
Kracklauer, Alexander, D. Quinn Mills, Olaf Passenheim, and Dirk Seifert. "Online-Marketing-Controlling." Markt: Journal für Marketing 40, no. 4 (2001): 151–158.