Case | HBS Case Collection | August 1992 (Revised February 1995)

Otis Pacific Asia Operations (B): Regionalization

by Michael Y. Yoshino


Describes Otis's effort to build a regional organization linking its previously autonomous opportunities across the Pacific Asia region. Describes changes being made in several key functions, including manufacturing, marketing, engineering, and finance. Presents major challenges being faced as the company tries to move toward a coordinated regional organization. Designed to examine issues associated with building an integrated organization in a highly competitive environment.

Keywords: Engineering; Finance; Marketing Strategy; Production; Opportunities; Competition; Integration;


Yoshino, Michael Y. "Otis Pacific Asia Operations (B): Regionalization." Harvard Business School Case 393-010, August 1992. (Revised February 1995.)