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Case
| HBS Case Collection
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1995
(Revised from original 1992 version)
Otis Pacific Asia Operations (B): Regionalization
by
Michael Y. Yoshino
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Abstract
Describes Otis's effort to build a regional organization linking its previously autonomous opportunities across the Pacific Asia region. Describes changes being made in several key functions, including manufacturing, marketing, engineering, and finance. Presents major challenges being faced as the company tries to move toward a coordinated regional organization. Designed to examine issues associated with building an integrated organization in a highly competitive environment.
Keywords: Engineering;
Finance;
Marketing Strategy;
Production;
Opportunities;
Competition;
Integration;