Case | HBS Case Collection | 1992

Otis Pacific Asia Operations (A): National Challenges

by Michael Y. Yoshino
 

Abstract

Describes the elevator market and Otis's competitive position in four markets: Hong Kong, Malaysia, India, and Japan. The student is asked to evaluate the strategic and competitive challenges in each market, especially in light of strong Japanese competition across the region. Designed to give students appreciation of operating in the heterogeneous Asian environment in highly competitive markets.

Keywords: Marketing Strategy; Network Effects; Problems and Challenges; Global Strategy; Goals and Objectives; Service Delivery; Competitive Advantage; Competition; Technology Industry; Manufacturing Industry; India; Japan; Malaysia; Hong Kong;

Format: Print 24 pages Purchase

Citation:

Yoshino, Michael Y. "Otis Pacific Asia Operations (A): National Challenges." Harvard Business School Case 393-009, August 1992.

Related Work

  1. Case | HBS Case Collection | 1995 (Revised from original 1992 version)

    Otis Pacific Asia Operations (B): Regionalization

    Michael Y. Yoshino

    Describes Otis's effort to build a regional organization linking its previously autonomous opportunities across the Pacific Asia region. Describes changes being made in several key functions, including manufacturing, marketing, engineering, and finance. Presents major challenges being faced as the company tries to move toward a coordinated regional organization. Designed to examine issues associated with building an integrated organization in a highly competitive environment.

    Keywords: Engineering; Finance; Marketing Strategy; Production; Opportunities; Competition; Integration;

    Citation:

    Yoshino, Michael Y. "Otis Pacific Asia Operations (B): Regionalization." Harvard Business School Case 393-010, February 1995. (Revised from original August 1992 version.)
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Michael Y. Yoshino
Herman C. Krannert Professor of Business Administration, Emeritus

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