Publications
Publications
- April 1992 (Revised July 1993)
- HBS Case Collection
Adam Opel AG (A), Supplement
By: Hugo Uyterhoeven
Abstract
Describes political and economic developments that completely change the assumptions on which the strategic options in the (A) case were based. This requires a fundamental reconsideration of the economic/political, strategic, and organizational dimensions and the options. In addition, the head of Opel wants to become number one in East Germany in spite of its formidable local competitor, Volkswagen.
Keywords
Citation
Uyterhoeven, Hugo. "Adam Opel AG (A), Supplement." Harvard Business School Supplement 392-127, April 1992. (Revised July 1993.)