Publications
Publications
- March 1992 (Revised April 2000)
- HBS Case Collection
Adam Opel AG (A)
By: Hugo Uyterhoeven
Abstract
Focuses on the strategic issue of how to approach the East German market after the Berlin wall came down in late 1989. Within an unusually rich economic-political and organizational-personal context, the chairman of GM's German subsidiary has to respond to Volkswagen's preemptive move in East Germany. The rapid and unexpected political changes complicate the decision process. How do rapid and unexpected political changes impact this response?
Keywords
Transformation; Government and Politics; Organizations; Business and Government Relations; Strategy; Competitive Strategy; Germany
Citation
Uyterhoeven, Hugo. "Adam Opel AG (A)." Harvard Business School Case 392-100, March 1992. (Revised April 2000.)