Publications
Publications
- February 1992 (Revised September 2003)
- HBS Case Collection
Beech-Nut Nutrition Corporation (A-2)
By: Lynn S. Paine, Bronwyn Halliday and Michael Santoro
Abstract
Beech-Nut's CEO must decide what to do. Asks students to consider how much evidence of impurity should be enough to trigger management's acknowledgment of a problem. What are the cognitive and attitudinal factors and pressures that lead people to persist in beliefs long after they appear untenable to more objective observers?
Keywords
Citation
Paine, Lynn S., Bronwyn Halliday, and Michael Santoro. "Beech-Nut Nutrition Corporation (A-2)." Harvard Business School Supplement 392-085, February 1992. (Revised September 2003.)