Publications
Publications
- April 1992 (Revised April 1996)
- HBS Case Collection
Harcourt Brace Jovanovich, Inc.
By: Hugo Uyterhoeven
Abstract
The board and management of General Cinema has to determine whether the acquisition of Harcourt Brace Jovanovich (HBJ), thereby entering the publishing business, makes strategic sense. The case describes HBJ's involvement in several segments of the publishing industry: college, elementary and high school, testing, medical, scientific/technical, legal, trade, and international. Case information and exhibits rely primarily on consultant reports. For each segment, the consultants have identified key trends and key success factors, as well as HBJ's competitive position and performance. Increased industry concentration and technological changes receive special attention.
Keywords
Citation
Uyterhoeven, Hugo. "Harcourt Brace Jovanovich, Inc." Harvard Business School Case 392-045, April 1992. (Revised April 1996.)