Teaching Note | HBS Case Collection | 1995 (Revised from original version)

Kraft General Foods: The Merger (A) and (B), Teaching Note

by David J. Collis

Abstract

Teaching Note for (9-391-139) and (9-795-153).

Keywords: Food and Beverage Industry;

Format: Print

16 pages

Purchase

Citation:

Collis, David J. "Kraft General Foods: The Merger (A) and (B), Teaching Note." Harvard Business School Teaching Note 391-279, June 1995. (Revised from original June 1991 version.)

The first ten pages of this case are comprised of the company's history, from 1923 to 2001. The Walt years are described, as is the company's decline after his death and its resurgence under Eisner. The last five pages are devoted to Eisner's strategic challenges in 2001: managing synergy, managing the brand, and managing creativity. Students are asked to think about the keys to Disney's mid-1980s turnaround, about the proper boundaries of the firm, and about what Disney's strategy should be beyond 2001.

General Information

Academic Programs

Alumni

Faculty & Research

Recruit

Resources

Faculty & Research

Kraft General Foods: The Merger (A) and (B), Teaching Note

Abstract

About the Author

More from the Author

Contact

Related Links

Resources