Chapter | The Marketing Information Revolution | 1994

Customer Transaction Databases: Present Status and Prospects

by J. A. Deighton, Don Peppers and Martha Rogers

Keywords: Customers; Market Transactions; Information Management; Data and Data Sets;

Citation:

Deighton, J. A., Don Peppers, and Martha Rogers. "Customer Transaction Databases: Present Status and Prospects." In The Marketing Information Revolution, edited by Robert C. Blattberg, Rashi Glazer, and John Little. Cambridge: Marketing Science Institute, 1994.