Supplement | HBS Case Collection | 1995 (Revised from original version)

Cat Fight in the Pet Food Industry (B)

Abstract

Describes the contest for the takeover of Anderson Clayton as industry players compete for one of the seven major dog food makers.

Keywords: Business or Company Management; Bids and Bidding; Competition; Corporate Strategy; Food and Beverage Industry;

Format: Print

1 pages

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Citation:

Collis, David J. "Cat Fight in the Pet Food Industry (B)." Harvard Business School Supplement 391-195, August 1995. (Revised from original April 1991 version.)

The first ten pages of this case are comprised of the company's history, from 1923 to 2001. The Walt years are described, as is the company's decline after his death and its resurgence under Eisner. The last five pages are devoted to Eisner's strategic challenges in 2001: managing synergy, managing the brand, and managing creativity. Students are asked to think about the keys to Disney's mid-1980s turnaround, about the proper boundaries of the firm, and about what Disney's strategy should be beyond 2001.

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Cat Fight in the Pet Food Industry (B)

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