Case | HBS Case Collection | April 1991 (Revised January 1997)

Beatrice Companies--1985

by David J. Collis


Describes the history of Beatrice Companies from its beginning as a dairy in 1891 to 1985, when the company was a $12 billion conglomerate. Focuses on the corporate strategies that Beatrice followed under each of its CEOs and concentrates on the company's strategic change in the early 1980s, which was introduced by James Dutt.

Keywords: Corporate Strategy; Change; Agriculture and Agribusiness Industry; Food and Beverage Industry;


Collis, David J. "Beatrice Companies--1985." Harvard Business School Case 391-191, April 1991. (Revised January 1997.)