Case | HBS Case Collection | April 1991 (Revised October 1993)

Cat Fight in the Pet Food Industry (A)

by David J. Collis

Abstract

Describes the pet food industry in the mid-eighties prior to the breakout of a major competitive battle as manufacturers fight for share. Illustrates how when there are benefits to play in multiple markets, competitors will take action in one market to preserve their position in other markets. An example of multimarket competitive interaction. Covers competitor analysis and prediction, and economies of scope.

Keywords: Cost vs Benefits; Forecasting and Prediction; Financial Markets; Management Analysis, Tools, and Techniques; Ownership Stake; Competition; Corporate Strategy; Food and Beverage Industry;

Citation:

Collis, David J. "Cat Fight in the Pet Food Industry (A)." Harvard Business School Case 391-189, April 1991. (Revised October 1993.)