Case | HBS Case Collection | 1995 (Revised from original 1991 version)

Kraft General Foods: The Merger (A)

by David J. Collis
 

Abstract

Describes Philip Morris' acquisitions of General Foods in 1985 and Kraft, Inc. in 1989, focusing on the integration of Kraft and General Foods that forms a $30 billion food subsidiary. Details the steps required to merge these two large companies, emphasizing the managerial, organizational, administrative, and strategic issues engendered by the integration of Kraft and General Foods.

Keywords: Mergers and Acquisitions; Business Subsidiaries; Business or Company Management; Managerial Roles; Business Processes; Cooperation; Integration; Food and Beverage Industry;

Format: Print 22 pages Purchase

Citation:

Collis, David J. "Kraft General Foods: The Merger (A)." Harvard Business School Case 391-139, May 1995. (Revised from original March 1991 version.)

Related Work

  1. Case | HBS Case Collection | 1995 (Revised from original 1995 version)

    Kraft General Foods: The Merger (B)

    David J. Collis and Elizabeth Wynne Johnson

    Discusses the recent decision to blend the previously separate Kraft and General Foods units into one operating company with a focus on the creation of a single massive sales force.

    Keywords: Mergers and Acquisitions; Salesforce Management; Corporate Strategy; Consumer Products Industry; Food and Beverage Industry;

    Citation:

    Collis, David J., and Elizabeth Wynne Johnson. "Kraft General Foods: The Merger (B)." Harvard Business School Case 795-153, May 1995. (Revised from original April 1995 version.)
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David J. Collis
Thomas Henry Carroll Ford Foundation Adjunct Professor of Business Administration
Strategy

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