Article | Journal of Relationship Marketing | 2002

Looking at Your World Through Your Customer's Eyes: Cross-National Differences in Buyer-Seller Alliances

by Rohit Deshpandé and John U. Farley

Keywords: Customers; Alliances; Global Range;

Citation:

Deshpandé, Rohit, and John U. Farley. "Looking at Your World Through Your Customer's Eyes: Cross-National Differences in Buyer-Seller Alliances." Journal of Relationship Marketing 1, nos. 3/4 (2002): 3–22.