Article | Journal of Applied Psychology | December 2002

Identity Salience and the Influence of Differential Activation of the Social Self-Schema on Advertising Response

by Mark R. Forehand, Rohit Deshpandé and Americus Reed II

Keywords: Advertising; Social Psychology;

Citation:

Forehand, Mark R., Rohit Deshpandé, and Americus Reed II. "Identity Salience and the Influence of Differential Activation of the Social Self-Schema on Advertising Response." Journal of Applied Psychology 87, no. 6 (December 2002): 1086–1099.