Case | HBS Case Collection | November 1990 (Revised November 1991)

Time Inc. and New Magazine Development

by David J. Collis and Nancy Donohue

Abstract

Looks at the magazine development at Time Inc. in light of the growing dominance of the video group and the modern management of the 1980s. Highlights the firm's magazine development during 1989.

Keywords: Growth and Development; Management; Product; Segmentation; Publishing Industry;

Citation:

Collis, David J., and Nancy Donohue. "Time Inc. and New Magazine Development." Harvard Business School Case 391-110, November 1990. (Revised November 1991.)