Case | HBS Case Collection | March 1991 (Revised December 1994)

Marks and Spencer Ltd. (B)

by Cynthia A. Montgomery


Describes the firm's 1988 expansion into the United States through the acquisition of Brooks Brothers, a specialty up-market men's clothing chain and Kings Super Markets, a high quality New Jersey grocer.

Keywords: Growth and Development Strategy; Expansion; Business Strategy; Mergers and Acquisitions; Globalization; Retail Industry; United States;


Montgomery, Cynthia A. "Marks and Spencer Ltd. (B)." Harvard Business School Case 391-090, March 1991. (Revised December 1994.)