Case | HBS Case Collection | October 1990 (Revised August 1991)

Peanut Butter Fantasies

by Amar Bhide and Myra M. Hart

Abstract

Addresses the interrelated challenges of marketing and finance faced by a small, struggling packaged foods company.

Keywords: Business Ventures; Finance; Business or Company Management; Marketing; Distribution; Problems and Challenges; Food and Beverage Industry;

Citation:

Bhide, Amar, and Myra M. Hart. "Peanut Butter Fantasies." Harvard Business School Case 391-072, October 1990. (Revised August 1991.)