Case | HBS Case Collection | 1991 (Revised from original version)

Peanut Butter Fantasies

by Amar Bhide and Myra M. Hart

Abstract

Addresses the interrelated challenges of marketing and finance faced by a small, struggling packaged foods company.

Keywords: Business Ventures; Finance; Business or Company Management; Marketing; Distribution; Problems and Challenges; Food and Beverage Industry;

Citation:

Bhide, Amar, and Myra M. Hart. "Peanut Butter Fantasies." Harvard Business School Case 391-072, August 1991. (Revised from original October 1990 version.)