Article | Harvard Business Manager | April 2002

New Ways of Category Management

by Alexander Kracklauer, Michael Leyk, D. Quinn Mills, Stefan Ruebke and Dirk Seifert

Keywords: Management;

Citation:

Kracklauer, Alexander, Michael Leyk, D. Quinn Mills, Stefan Ruebke, and Dirk Seifert. "New Ways of Category Management." Harvard Business Manager (April 2002): 98–106.